About Internet And Journalism

The Internet is full of words for which it never paid and is killing Journalism.


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The original conception of a Journal or a Magazine was based in a traditional principle: writing an article and getting paid for it.

Today, in the Internet Universe, a journalist writes an article and in most cases he doesn’t get paid for it.

This new rule of the game seems to be killing journalism as a profession.

Music and Arts have also been impacted for this change.

The only Art creations that still are safe are those that cannot be downloaded or copied from the Internet.

First Fact: Without words the Internet would be meaningless, so it managed to get stuffed with words and has never paid for them.

Internauts pay for products and services that they buy thru Internet, but all the contents that live there are free of charge.

The Second Fact is that journalism never managed to develop and impose a system to charge for articles published on the Internet.

This is leading to a terminal crisis for journalism, because many times journalists don’t get paid for the articles that they write and get published. Since the compensation that they get isn’t enough for them to survive, at the end of the day journalism is no longer their main source of income and they spend less time researching for the articles that they publish. This is why the quality or the published articles is lower than decades ago.

Today in the Internet Era, a typical News Website sustains its budget mostly from incomes coming from advertising, rather than the quality of the news that they publish.

In this new paradigm, Internet generates every day more money for hardware manufacturers and software developers instead of rewarding those who create contents.

Internet, because of its open and public condition, offers unlimited opportunities to anyone who wants to have its own news website and wants to publish contents.

This leads to a continuous degradation of journalism on the Internet: If you don’t get rewarded for the articles that you publish, you can´t invest to keep the best writers in your staff.

Bloggers are more than happy with this situation, because with the degradation of the contents quality in the News Websites, they are starting to see an increase of the visits that they get in their blogs.

However this is temporary, their visitors will leave very soon if your blog contents don’t get refreshed and improved.

There’s also a strong competition coming from social networks, a place where nobody needs to legitimate what gets posted.

We live in an absolute democracy of the instantaneous contents. Literally a chaos.

The practice of stealing copyrighted material and “copy/pasting” someone else’s stuff is widely accepted and “legitimated”.

All this is killing journalism, because internauts think that they know about everything and what they don’t know can be searched and considered valid information.

It is time for the Internet to find creative ways to compensate journalism for its efforts or the quality and accuracy of information will continue to deteriorate.

The Art Of Blogging

How can you attract more traffic to your blog?

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An image can tell more than a thousand words… or more than that, can give you thousands of visits to your blog post. You can do much better, you can attract visitors to your blog just because you post matters of interest to the vast majority of internet surfers and use images as an “eye catcher”. But today we are not going to talk about images. Let´s talk about content…

How can you attract more traffic to your blog? How can you make your blog rank on top of the popular keyword searches? How can you fulfill your dreams of making your blog a profitable business?…

First of all, let me tell you that if you are a blogger who posts on a regular basis, you are already one step ahead. Search engines will always give more credit to “fresh content” and if you have original and unique points of view on popular and trending topics you have many chances of ranking close to the typical “static” web pages that stay on the same top positions just because they have been there
for many years and they have lots of genuine links to their sites.

Additionally, if your blog allows and encourages comments (genuine and non-spammy comments) moderated and sometimes answered by you, some of your posts can rank even higher.

It looks like a piece of cake, right? It looks like if you are a good writer, and if you post on a daily basis to trending topics you will become very popular and you can live of your “blogging business”.

Well…unfortunately it´s not THAT simple…

There are millions of active blogs out there, and with SEO experts (Search Engine Optimization) knowing what they need to do to rank higher in search engines (and believe me, they know by far better than you and me), they are intensive bloggers covering all the popular topics related to their own business and using all kind of technical tricks to cheat search engines. As a result of this you will see them rank usually higher than your blog.

You can tell when a SEO expert is conducting a blog just by looking at their posts. It looks like they are not talking to you. In fact they are stuffing “search keywords” and “search arguments” into their text. This is why the whole blog seems to be written by some sort of artificial intelligence.

Internally (or in the background) they also do a lot of work to improve the value of the their posts by using Hyper Text Language to make search engines pay attention to relevant phrases or keywords and have their blog mapped to show on top of many specific search arguments that will drive people to their business. Unfortunately, this is a legal trick. And to some extent search engines encourage that just to have these SEO guys test the efficiency of their “Webmaster tools”.

SEO bloggers are also clever enough to build a network of loyal followers and posts commenters, just to trade comments that will bring more value to their posts. They know they can no longer buy or trade links (search engines will sooner or later figure it out and penalize them), so their new trade values are comments. This is why you see lots of forums that share a set of common blogs that usually rank high in searches. Typical comments are questions that drive answers from the community and more and more people interacting. The answer is usually a commercial recommendation without a direct link (remember they cannot build a “link nest” because they will get penalized), but they rely on the fact that people read the comments and will probably feel the curiosity of visiting the commenters recommendation. Besides, it is safer to type in a website name in your browser rather than clicking into a link of a comment. Additionally and just to give you an idea of their popularity they use all the likes and pluses of the social networks, so that you can think: “if they trust him…”.

After reading all this, you may be telling yourself: “I’d better quit blogging…someone else is already there and is doing much better than me…”

DON’T QUIT.
There’s just one thing that will make you become a successful blogger: TIME.

Keep writing for the people. Show you care about them by sharing your honest thoughts and opinions. You can do this in a formal or colloquial speech, but try not to write for search engines.

Average readers will understand what you post, so there’s no need to repeat or over explain what you are trying to post. This can be annoying.

Keep writing on a regular basis, daily, weekly or monthly. If you are no longer posting in your blog you´d better close it and erase it contents.

If you use Twitter®, Facebook®, Google+® or any other social button associated to your blog try to keep it up to date in connection to your blog contents. Someone may think you don´t care about it or even worst you are no longer there.

Don´t copy/paste articles someone else published and then modify it. Search engines will soon figure it out. You should better read the articles, keep them in mind and then start writing your post with your own thoughts. And of course then you can mention about that article you read and place a courtesy link for your readers.

If you are in a competitive business, and you don´t have other option than repeat content related to your business, you are at the risk of being considered as “duplicated content” for search engines. In this case remember that less is more. Don´t think that just because your post will include ten thousand words about your offering you will rank higher. Search engines will see you as a keyword spammer. On top of your short description of the products or services you sell,
use your own words, what’s in your mind. Also try writing posts that may not be directly tied or related to your business that can give value to your readers.

Sooner or later you will succeed. Remember that, although search engines are not clever enough to understand “value” you readers do.

Finally keep in mind that you should not expect and immediate reaction to that stuff you post. Everything runs fast on the Internet, but you may have to blog for months or even years till you get some reasonable amount of readers andcommenters. Are you ready for this?

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Good luck with your blog.

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